DJI
DJI, founded in Shenzhen in 2006, is the global market leader for drones and camera stabilizers. Its product line includes consumer drones such as the Mavic, Mini, and Air series, as well as the Osmo Pocket 3, a compact gimbal camera with a 1-inch sensor and 4K/120fps for vlogging. DJI stands for innovative technology, high quality, and user-friendly solutions for aerial and ground photography.
DJI (Shenzhen DJI Sciences and Technologies Ltd.), founded in Shenzhen in 2006 by Frank Wang, is the world's leading manufacturer of unmanned aerial vehicles (drones) and camera stabilizers, with over 90% market share in the consumer drone segment (as of 2024). The company is revolutionizing aerial and ground imaging through innovative technologies in the areas of sensors, stabilization, batteries, and motors. In addition to drones such as the Mavic 3 Pro, Mini 4 Pro, Air 3S, and Neo, the portfolio also includes professional cinematography tools such as Ronin stabilizers and the Osmo series, including the Osmo Pocket 3.
Drones
DJI drones cover a wide spectrum: from compact mini drones (e.g., the DJI Neo, under 249 g) for beginners to professional models such as the Mavic 3 Pro with a triple camera (wide-angle, 3x, and 7x telephoto lenses) or the Inspire series for filmmakers. Models such as the Air 3S offer dual cameras, omnidirectional obstacle avoidance, and 4K/120fps recording, ideal for travel and aerial photography. The Agras series is aimed at agricultural applications such as field spraying, with IP67 protection and a takeoff weight of up to 80 kg. DJI patents, such as RockSteady stabilization and advanced flight control systems, ensure precise control and stable footage. Safety concerns, including privacy claims, led to a temporary ban in the US in 2020, but DJI refuted these as "inaccurate and sensationalist."
Osmo Pocket
The Osmo Pocket 3, released on October 25, 2023, is a flagship gimbal camera for vloggers and content creators. It features a 1-inch CMOS sensor that enables low-noise footage in low-light conditions and 4K/120fps in 10-bit D-Log M or HLG. A 2-inch rotatable OLED touchscreen makes it easy to switch between portrait and landscape modes, while 3-axis stabilization ensures shake-free footage. Features like ActiveTrack 6.0, Dynamic Framing, and Product Showcase mode (optimized for live streaming), as well as omnidirectional stereo recording with the DJI Mic 2 connector, make it versatile. Compared to the Pocket 2, it offers a larger sensor, improved Wi-Fi for smartphone connectivity, and expanded accessory options such as mini tripods. Its compact design (like a candy bar) and features like time-lapse and panorama modes make it ideal for travel and spontaneous shooting.
Innovation and Market Position
DJI's expertise in drone technology—miniaturization, powerful batteries, and stabilization—flows directly into products like the Osmo Pocket 3, which is based on Ronin and drone technologies. The DJI Mimo app and LightCut software offer intuitive editing and automatic video templates. Despite occasional controversies, such as safety allegations, DJI remains a leader in quality and innovation. The company supplies over 100 countries, operates a Hasselblad retail store in London, and continually develops new products such as the DJI Flip, a compact vlogging drone.
With a focus on ease of use, versatility, and professional results, DJI is the first choice for photographers, filmmakers, and hobbyists seeking to capture the highest quality aerial and ground footage.