DJI

DJI (Shenzhen DJI Sciences and Technologies Ltd.), founded in Shenzhen in 2006 by Frank Wang, is the world's leading manufacturer of unmanned aerial vehicles (drones) and camera stabilizers, with over 90% market share in the consumer drone segment (as of 2024). The company is revolutionizing aerial and ground-based imaging through innovative technologies in the areas of sensors, stabilization, batteries, and motors. In addition to drones like the Mavic 3 Pro, Mini 4 Pro, Air 3S, and Neo, the portfolio also includes professional cinematography tools such as Ronin stabilizers and the Osmo series, including the Osmo Pocket 3.

Drones
DJI drones cover a wide spectrum: from compact mini-drones (e.g., the DJI Neo, under 249 g) for beginners to professional models like the Mavic 3 Pro with its triple camera (wide-angle, 3x, and 7x telephoto lenses) or the Inspire series for filmmakers. Models like the Air 3S offer dual cameras, omnidirectional obstacle avoidance, and 4K/120fps recording, ideal for travel and aerial photography. The Agras series targets agricultural applications such as spraying fields, with IP67 protection and a takeoff weight of up to 80 kg. DJI patents, such as RockSteady stabilization and advanced flight control systems, ensure precise control and stable footage. Security concerns, including privacy allegations, led to a temporary ban in the US in 2020, but DJI refuted these claims as "unfounded and sensationalist."

Osmo Pocket
The Osmo Pocket 3, released on October 25, 2023, is a flagship gimbal camera for vloggers and content creators. It features a 1-inch CMOS sensor that enables low-noise footage in low light and 4K/120fps recording in 10-bit D-Log M or HLG. A 2-inch rotating OLED touchscreen makes it easy to switch between portrait and landscape orientation, while 3-axis stabilization guarantees shake-free footage. Features like ActiveTrack 6.0, Dynamic Framing, and Product Showcase mode (optimized for live streaming), along with omnidirectional stereo recording via the DJI Mic 2 connector, make it incredibly versatile. Compared to the Pocket 2, it offers a larger sensor, improved Wi-Fi for smartphone connectivity, and expanded accessory options such as mini tripods. Its compact design (about the size of a candy bar) and features like time-lapse and panorama modes make it ideal for travel and spontaneous shooting.

Innovation and Market Position
DJI’s expertise in drone technology—minimalism, high-performance batteries, and stabilization—is directly incorporated into products like the Osmo Pocket 3, which is based on Ronin and drone technologies. The DJI Mimo app and LightCut software offer intuitive editing and automatic video templates. Despite occasional controversies, such as safety concerns, DJI remains a leader in quality and innovation. The company supplies over 100 countries, operates a Hasselblad specialist store in London, and continuously develops new products such as the DJI Flip, a compact vlogging drone.

With a focus on ease of use, versatility, and professional results, DJI is the first choice for photographers, filmmakers, and hobbyists who want to achieve top-quality aerial and ground-based photography.