Our brands

Benro, based in China since 1996, is a renowned manufacturer of high-quality tripods and accessories for photography and videography. With series such as Travel Angel, MACH3, and Slim, Benro offers lightweight carbon fiber and aluminum tripods, ball heads, video heads, and accessories like tripod dollies. The brand is known for innovative designs, stability, and excellent value.




















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Billingham, based in England since 1973, is known for its traditional, classic, handcrafted camera bags. Made from waterproof canvas or FibreNyte with leather and brass, models like the Hadley and 72 series offer stylish protection for compact and mirrorless cameras. Timeless design and superior quality make them the first choice for photographers.


Billingham, based in England since 1973, is known for its traditional, classic, handcrafted camera bags.

Bronkey
Bronkey from Barcelona: Handcrafted leather straps, harnesses, and camera bags – elegant, durable, and with urban flair. Perfect for Engadine hikers who want to carry their gear stylishly and securely. Inspired by global cultures, handcrafted from leather in Gracia. Discover the City Editions with us!

Canon is a world-leading manufacturer of high-quality cameras, lenses, and binoculars, known for innovative technology and excellent image quality.


Canon is a leading global manufacturer of high-quality cameras, lenses, and binoculars, known for its innovative technology and excellent image quality.

Celestron is a renowned manufacturer of telescopes for astronomical observations, known for innovative technology and high-quality optics that open up a view of the universe.
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DJI, founded in Shenzhen in 2006, is the world leader in drones and camera stabilizers. Its product range includes consumer drones such as the Mavic, Mini, and Air series, as well as the Osmo Pocket 3, a compact gimbal camera with a 1-inch sensor and 4K/120fps video recording for vlogging. DJI stands for innovative technology, high quality, and user-friendly solutions for aerial and ground-based photography.


DJI is synonymous with innovative technology, high quality, and user-friendly solutions for aerial and ground-based photography.





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Eschenbach Optik, based in Nuremberg since 1913, is a leading global provider of precision optics. The product range includes high-quality magnifying glasses, reading glasses, and electronic vision aids such as the visolux DIGITAL and mobilux DIGITAL, which feature innovative technologies like HD cameras and stepless magnification, making them especially suitable for people with visual impairments. Eschenbach stands for quality, durability, and user-friendly solutions.












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Fujifilm, founded in Japan in 1934, is a leading manufacturer of imaging products. Its product range includes compact digital cameras like the X100 series, high-quality films for analog photography, and the popular Instax series of instant cameras (Mini, Square, Wide), along with compatible printers and film. Fujifilm stands for innovative technology, stylish design, and creative photographic solutions.


Fujifilm is synonymous with innovative technology, stylish design, and creative photographic solutions.





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Hasselblad is a long-established manufacturer of medium format cameras, known for outstanding image quality and precise workmanship – a symbol of photographic excellence.


Hasselblad is a manufacturer of medium format cameras with a long tradition, known for outstanding image quality and precise workmanship.

Hoya, based in Japan since 1941, is a leading manufacturer of high-quality optical filters for photography. Known for its UV, polarizing, ND, and specialty filters such as Starscape, Hoya offers innovative solutions with multi-layer coatings and water-resistant properties. The brand stands for precision, durability, and excellent image quality.

Kodak, established in the USA in 1888, is a legendary manufacturer of photographic film. Known for color films like Ektachrome and Portra, as well as black and white films like Tri-X, Kodak offers high-quality 35mm and 120mm films for professional and amateur photographers. The brand stands for vibrant colors, fine grain, and creative versatility.


Kodak, established in the USA in 1888, is a legendary manufacturer of photographic film.

Leica Camera – Tradition and Innovation

For over 100 years, Leica Camera has stood for the highest quality in photography and optics. As a pioneer of 35mm photography, Leica revolutionized the world of cameras and continues to set standards with precision-engineered cameras and binoculars. The combination of German craftsmanship, innovative technology, and timeless design makes Leica the first choice for professionals and enthusiasts alike.


For over 100 years, Leica Camera has stood for the highest quality in photography and optics.

Lowepro, based in the USA since 1967, is a leading manufacturer of innovative camera bags and backpacks. With series like ProTactic, PhotoSport, and Flipside, Lowepro offers robust, weatherproof carrying systems for compact, mirrorless, and DSLR cameras, as well as drones. Features such as UltraFlex internal dividers, FormShell protection, and an All Weather Cover guarantee optimal protection and comfort.


Lowepro, established in the USA in 1967, is a leading manufacturer of innovative camera bags and backpacks.

Nikon – Tradition and Innovation

For over 100 years, Nikon has stood for outstanding quality in the world of photography and optics. Founded in 1917, Nikon has established itself as a leading manufacturer of cameras and binoculars through continuity and pioneering work – from the legendary F-series to modern mirrorless systems. At Optik Foto Rutz AG, we value Nikon as a long-standing partner and are delighted with the first-class after-sales service from Nikon Switzerland, which guarantees our customers the highest level of satisfaction.
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Brief description of Nitecore (flashlights and photo blowers)

Founded in 2007, Nitecore is a leading global manufacturer of innovative LED flashlights and accessories. The product range includes compact, high-performance flashlights for outdoor, tactical, and everyday use, as well as the BlowerBaby, an electronic blower for cleaning camera lenses and sensors. Nitecore stands for quality, durability, and cutting-edge technology.


Nitecore is synonymous with quality, robustness, and state-of-the-art technology.

Peak Design, based in the USA since 2011, is a leading manufacturer of innovative, modern, and trendy camera bags and accessories. Their Everyday, Outdoor, and Travel series, such as the Everyday Sling and Travel Backpack, combine stylish design with functionality, waterproof nylon, and smart features like MagLatch closures. Perfect for photographers who appreciate quality and aesthetics.


Peak Design, established in the USA in 2011, is a leading manufacturer of innovative, modern, and trendy camera bags and accessories.

Pentax, an icon of photography since 1919, is known for its robust SLR and compact cameras, as well as high-quality lenses. Under the Ricoh brand since 2011, Pentax offers models such as the K-3 Mark III and weather-sealed WG cameras, complemented by the durable K-mount. Quality, innovation, and reliability characterize the brand.


Pentax, an icon of photography since 1919, is known for its robust SLR and compact cameras, as well as its high-quality lenses.

Ricoh, based in Japan since 1936, is a leading manufacturer of digital cameras and lenses. Known for its GR series with APS-C sensors, rugged WG outdoor cameras, and innovative Theta 360° cameras, Ricoh offers high-quality solutions for street, outdoor, and industrial photography. With the acquisition of Pentax in 2011, Ricoh expanded its portfolio to include SLR cameras and interchangeable lenses.







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Sony is a leading manufacturer of state-of-the-art cameras, including still cameras, video cameras, lenses, and accessories. Thanks to its innovative in-house developments, Sony sets standards in the photography industry and is considered a co-founder of the mirrorless camera trend.


Sony is a leading manufacturer of cutting-edge cameras, including still cameras, video cameras, lenses, and accessories.


Sony sets standards in the photography industry and is considered a co-founder of the mirrorless camera trend.
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Swarovski Optik stands for top quality in binoculars, spotting scopes, and sports optics accessories. As the most innovative manufacturer, Swarovski impresses with precise optics and excellent after-sales service – for an unparalleled nature experience.

ThermTec, a leading manufacturer of infrared thermal imaging technology, offers state-of-the-art thermal imaging cameras and clip-on devices, such as the Wild and Hunt series. Featuring advanced sensors (NETD ≤ 18 mK), AI image optimization, and a robust design, they are ideal for hunting, observation, and demanding environments. ThermTec stands for quality, ease of use, and excellent image clarity.


ThermTec offers a range of products and services.

Zeiss Sport Optics is a long-established manufacturer of top-of-the-line long-range optics, known for high-quality binoculars, spotting scopes, thermal imaging devices, and accessories. Precision and quality make Zeiss the first choice for nature and hunting enthusiasts.


Zeiss Sport Optics is a long-established manufacturer of premium long-range optics, known for its high-quality binoculars, spotting scopes, thermal imaging devices, and accessories.

Pulsar, a European market leader since 1991, produces innovative thermal imaging cameras for hunting, wildlife observation, and security. Series such as Telos, Thermion, and Axion offer high-resolution sensors (up to 1280x1024), compact designs, and features like LRF (laser rangefinder) and Wi-Fi. Pulsar stands for quality, precision, and advanced technology.


Pulsar is synonymous with quality, precision, and cutting-edge technology.


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