Nikon

Nikon – A Pioneer of Optics and Photography
For over a century, Nikon has stood for precision, innovation, and quality in the world of photography and optical devices. Founded in 1917 as Nippon Kōgaku Kōgyō Kabushikigaisha (Japan Optical Industries Corporation) in Tokyo, Nikon has grown into one of the leading manufacturers of cameras, lenses, binoculars, and other optical instruments. With more than 100 years of continuity and experience, Nikon has not only significantly shaped the development of photography but also set new standards in optical technology. At Optik Foto Rutz AG, we value Nikon as a long-standing partner whose reliability and commitment meet the needs of photography enthusiasts and professionals alike.
A History Full of Milestones
Nikon began its journey with the production of optical glass and precision instruments, including binoculars and telescopes, for civilian and military use. As early as the 1920s, the company invited German engineers to elevate its optical technologies to world-class levels—a testament to Nikon's pursuit of excellence. The breakthrough in photography came in 1948 with the introduction of the first Nikon camera, the "Nikon I." However, Nikon became particularly well-known for the legendary Nikon F series, which debuted in 1959 and became the standard tool for professional photographers worldwide for decades. This continuity in developing high-quality products is still evident today in the current Z models, which carry the brand's legacy into the modern era of mirrorless photography.

One of Nikon's great achievements is the introduction of NIKKOR lenses, which have been celebrated for their exceptional sharpness and clarity since their launch. These lenses gained international recognition during the Korean War when photojournalist David Douglas Duncan used them in his reportage and praised their superior quality. Another milestone was the development of ED (Extra-low Dispersion) glass in the 1970s, which minimized chromatic aberrations and revolutionized image quality – a technology that is now used in cameras, lenses, and binoculars alike. Nikon has also made a name for itself beyond photography, for example through its involvement in space travel: Nikon cameras were used on Apollo missions and the Skylab space station, a testament to their robustness and precision under extreme conditions.
Current Z Models: Mirrorless Innovation
Today, Nikon is setting new standards in mirrorless photography with the Z series. Current models, such as the Nikon Z 9, Z 8, Z 6III, Z 7II, and Z 5, offer an impressive combination of cutting-edge technology and user-friendly design.

These S-Line lenses represent the highest optical quality, robust construction, and weather sealing – qualities that have distinguished Nikon for decades.
Nikon Binoculars: Optical Excellence for the Outdoors
In addition to photography, Nikon is also a master of sports optics. Binoculars have been part of the company's portfolio since its inception and benefit from the same optical expertise that makes NIKKOR lenses so special. Models like the Nikon MONARCH HG series offer exceptional clarity, a wide field of view, and a rugged, waterproof construction—ideal for nature observers, birdwatchers, and outdoor enthusiasts. The PROSTAFF and ACULON series, meanwhile, offer affordable alternatives without compromising on quality. Thanks to ED glass and multi-coated lenses, Nikon binoculars deliver razor-sharp images, even in challenging lighting conditions.
Partnership with Nikon Switzerland
At Optik Foto Rutz AG, we are proud to have Nikon as our long-standing partner. This partnership is based not only on the outstanding quality of its products, but also on the excellent after-sales service provided by Nikon Switzerland. From consultation to maintenance and repairs, Nikon Switzerland stands for professionalism and customer service – a service that inspires us and our customers alike. This reliability gives us the confidence to always offer our customers the best, whether they're choosing a camera, a lens, or a pair of binoculars.
Conclusion
Nikon is more than a manufacturer – Nikon is an institution that has been pushing the boundaries of what's possible in optics and photography for over 100 years. From the first cameras to the groundbreaking NIKKOR lenses to the modern Z models and high-quality binoculars, Nikon remains true to its philosophy of "trustworthiness and creativity." At Optik Foto Rutz AG, we are happy to share this tradition with you and discover the world through Nikon's eyes – with inspiring products and convincing service.