Pentax

Pentax, originally founded in Tokyo in 1919 as Asahi Optical Joint Stock Co., is one of the most storied brands in photography. Part of the Ricoh Group since 2011, Pentax has shaped the industry with milestones such as the first Japanese SLR camera (Asahiflex, 1952) and the versatile K-bayonet (1975). The brand stands for durable, innovative cameras and lenses that are characterized by robust construction, optical excellence and user-friendliness. Pentax is aimed at amateur and professional photographers who value quality and versatility, especially in demanding environments such as outdoor or travel photography.
Product portfolio
Cameras
Pentax offers a wide range of cameras, including single lens reflex cameras (DSLR), mirrorless models, compact cameras and medium format cameras:
SLR cameras (DSLR): The K series, such as the Pentax K-3 Mark III Monochrome and K-3 Mark III, is known for APS-C sensors with high resolution (25.7 MP), 5-axis image stabilization (SR II) and ISO ranges up to 1,600,000. These cameras are weatherproof (dust and splash proof), ideal for outdoor photography, and offer astrotracer for astrophotography without a tracking system.

Medium format cameras: The 645Z with 51.4 MP CMOS sensor is aimed at studio and landscape photographers who require maximum image quality.

Compact Cameras: The WG series, like the WG-90, is rugged, waterproof to 14m, shockproof and freezeproof to -10°C, perfect for adventure photography. Models like the Ricoh GR III (APS-C sensor, 24 MP) are popular with street photographers for their compactness and image quality.

Mirrorless cameras: Pentax has experimented with models like the K-01 (2012), but is currently focusing on DSLRs and compact cameras.

Lenses
Since 1975, Pentax lenses are known for their optical precision and durable K-mount, providing decades of compatibility. The range includes:
Standard and wide-angle lenses: Like the HD Pentax-D FA 28-105mm f/3.5-5.6, versatile for landscapes and portraits, or the smc Pentax-DA 18-55mm for beginners.

Telephoto lenses: The HD Pentax-DA 55-300mm f/4.5-6.3 for wildlife and sports photography, with weatherproof construction.

Prime lenses: High-quality prime lenses such as the HD Pentax-FA 50mm f/1.4 for portraits with soft bokeh.

Special lenses: Macro lenses (e.g. smc Pentax-D FA 100mm f/2.8) and limited lenses such as the HD Pentax-FA 43mm f/1.9, which are valued for their compact design and sharpness.

Many lenses have HD coating for reduced reflections and SP (Super Protect) coating to protect against dirt and water. The Star series (e.g. HD Pentax-D FA* 50mm f/1.4) offers premium optics for professionals.
Innovation and technology
Pentax places great emphasis on innovations that support photographers in demanding scenarios:
Weather resistance: Most DSLRs and many lenses are dust, splash and cold resistant (down to -10°C), ideal for outdoor use.

Image stabilization: The SR II (Shake Reduction) system compensates up to 5.5 f-stops, integrated into the camera body, which stabilizes all lenses.

Astrophotography: The Astrotracer feature uses GPS and sensor displacement to avoid star trails without a tracking system.

Pixel Shift Resolution: Combines multiple images for greater detail and color depth, ideal for landscape and studio photography.

K-bayonet: Allows the use of older lenses on modern cameras, making Pentax attractive to collectors and enthusiasts.

Design and usability
Pentax cameras and lenses feature robust, ergonomic designs. The DSLRs offer intuitive controls with physical buttons and dual displays, which sets them apart from mirrorless systems. The retro design, especially in Limited lenses, combines classic aesthetics with modern technology. The compact cameras are lightweight and durable, ideal for adventure, while the lenses are compact and fast to ensure portability.
Areas of application
Pentax products are aimed at photographers looking for reliability and versatility. The K series is suitable for landscape, portrait and astrophotography thanks to its weatherproof construction and high ISO performance. The WG series is perfect for outdoor activities such as hiking, diving or skiing. Medium format cameras like the 645Z are used in studio photography and for high-resolution landscape shots. The extensive lens range covers all genres, from macro to telephoto, and is compatible with older Pentax cameras, making the brand attractive to collectors and professionals alike.
Quality and market position
Pentax stands for “Made in Japan” quality (production in Vietnam and Japan) and is valued for its durability. The brand has a loyal following but remains nicher compared to Canon, Nikon or Sony, which gives it a unique profile. Pentax products are available from specialist retailers such as Foto Koch, Calumet or directly from Ricoh Imaging. Pricing is competitive, with DSLRs in the €800-2,000 range and lenses from €100-2,500, making them attractive to beginners and professionals. Regular firmware updates and active exchange with the community, e.g. B. via forums, underline the customer orientation.
Pentax remains a brand for photographers looking for robust, innovative and versatile cameras and lenses that deliver reliable results in every situation, from the wild to the studio.