Leica

Leica Camera – An Icon of Precision and Passion
For over a century, the Leica name has stood for unparalleled quality, technical innovation, and timeless elegance in the world of photography and optics. As one of the most renowned manufacturers of cameras and binoculars, Leica Camera has not only made history but remains a benchmark for professionals, enthusiasts, and lovers of unique craftsmanship. At Optik Foto Rutz AG in St. Moritz, we are proud to carry this legendary brand – a brand that perfectly aligns with our commitment to offering our customers only the best.

A Pioneering Achievement That Changed the World
Leica was founded in 1869 as "Ernst Leitz Optische Werke" in Wetzlar, Germany, but its decisive breakthrough came in 1914 when Oskar Barnack developed the first 35mm camera – the original Leica. With the introduction of the Leica I in 1925, the company revolutionized photography: suddenly, it was possible to use compact, lightweight cameras that still delivered exceptional image quality. This pioneering achievement laid the foundation for modern reportage photography and made Leica synonymous with innovation and precision.
Over the decades, Leica has repeatedly demonstrated its pioneering role – whether through the introduction of the M series in the 1950s, which is still considered the epitome of rangefinder photography today, or through the development of cutting-edge digital systems such as the Leica SL series. At the same time, Leica has used its expertise in optics to create binoculars that set standards in clarity, robustness, and design – from the popular Geovid models with integrated rangefinders to the compact Ultravid binoculars.
Tradition meets modernity
What makes Leica so special is its ability to combine over 100 years of experience with cutting-edge technology. Every product – whether camera, lens, or binoculars – is manufactured with the utmost care in Germany, often by hand. The legendary APO lenses, which minimize chromatic aberrations, and the precise mechanics of rangefinder cameras are just two examples of the engineering that sets Leica apart. This dedication to perfection is also reflected in its longevity: Many Leica cameras from the early years are still in use today, a testament to the brand's timeless quality.
Leica and Optik Foto Rutz – A Perfect Symbiosis
At Optik Foto Rutz AG in St. Moritz, we share the passion for excellence that defines Leica. Our business has stood for the highest standards in photography and optics for generations, and Leica fits perfectly into our portfolio. Leica cameras and binoculars embody exactly what our customers seek: unique quality, reliability, and the joy of exceptional products. Whether you're experiencing the beauty of the Engadin Alps through Leica Geovid binoculars or capturing the magic of a moment with a Leica M10 – Leica and Optik Foto Rutz offer you tools that exceed your expectations.
For photographers, Leica offers unparalleled image quality and a tactile experience that has become rare in the digital world. The intuitive operation of the rangefinders, combined with the sharpness and character of the lenses, inspires professionals and amateurs alike. At the same time, Leica binoculars such as the Noctivid or Trinovid series are a dream for nature lovers and outdoor enthusiasts who want to enjoy nature in all its facets in St. Moritz and the surrounding area.

The Joy of Leica
Owning a Leica product means more than just acquiring a technical device – it's a statement. It's the joy of working with a tool that combines history, craftsmanship, and innovation. The unique image aesthetic of a Leica camera, often described as the "Leica Look," with its unmistakable sharpness and depth, creates lasting memories. Likewise, Leica binoculars offer a view of the world that inspires with its clarity and brilliance – whether birdwatching, hiking, or sporting events.
Why Leica at Optik Foto Rutz?
As a traditional specialist shop in St. Moritz, we know that our customers aren't just looking for products, they're looking for experiences. Leica perfectly complements our product range because this brand represents the same values ​​that define us: quality, passion, and attention to detail. Here, you'll find a hand-picked selection of Leica cameras and binoculars, accompanied by expert advice that focuses on your individual needs. Whether you're a professional photographer exploring the limits of their art or a nature lover who wants to see the world with new eyes, Leica and Optik Foto Rutz are your partners.
Conclusion
Leica Camera is more than a manufacturer—it's a legend that has shaped the world of photography and optics for over 100 years. With its pioneering work, unwavering quality, and ability to bring joy, Leica perfectly fits the philosophy of Optik Foto Rutz AG. Visit us in St. Moritz or discover our offerings online at rutz-stmoritz.ch and be inspired by the magic of this extraordinary brand.