Hasselblad XCD 90mm f/2.5 V: Your portrait star for unforgettable Engadine moments. Imagine: You're in a cozy café in St. Moritz, the Engadine mountain peaks glow in the evening light, and your Hasselblad X2D 100C II with the XCD 90mm f/2.5 V captures the soul of a portrait – with a bokeh as soft as freshly fallen snow. This 90mm medium telephoto lens (71mm equivalent in 35mm format) is a masterpiece for close-ups, portraits, and still lifes. Weighing just 551g and boasting a compact design, it's your perfect companion for creative excursions in the Alps. The f/2.5 aperture creates a dreamy bokeh effect that puts your subject in the spotlight, while the optimized central shutter with speeds up to 1/4000s – the fastest in medium format – gives you creative freedom in flash and bright lighting conditions. And what about small apertures? The iconic Hasselblad 8-point starburst effect makes sparkling lights shine. The XCD 2.5/90V is a perfect match for the Hasselblad X2D II: its fast phase-detection autofocus with linear stepping motor and compatibility with in-body image stabilization (IBIS) deliver pin-sharp images, whether for spontaneous portraits or deliberate studio shots. The 9-element, 6-group optical system, including one ED glass element and one aspherical element, ensures precise color correction and brilliant detail that even 100MP sensors can handle. The focus ring with its "H" engraving and the customizable control ring (adjustable for ISO, aperture, shutter speed, or exposure compensation) make operation intuitive and elegant – a piece of Hasselblad tradition that will ignite your passion. The V-Series: Perfection for Every Scenario. The Hasselblad V-Series stands for compact top performance, and at Optik Foto Rutz we have the full range: XCD 2.5/25V: A wide-angle star (20mm equivalent) for epic Engadine landscapes and starry skies, with f/2.5 and a 25cm minimum focusing distance for dramatic close-ups. Available in St. Moritz. XCD 2.5/38V: The versatile all-rounder lens (30mm equivalent) for street and landscape photography, with a uniform 72mm filter thread for easy accessory use. Now in stock. XCD 2.5/55V: The standard lens (43mm equivalent) for portraits and documentary photography, with a natural field of view and buttery-smooth bokeh. Available to order from us. All V-series lenses offer fast autofocus motors, flash synchronization at all speeds, and a unified design that perfectly complements the X2D II and 907X. Technical highlights at a glance: Focal length: 90 mm (71 mm 35mm equivalent) Aperture: f/2.5–f/22 Optical construction: 9 elements in 6 groups (1 aspherical, 1 ED) Minimum focusing distance: 67 cm Filter diameter: 72 mm Dimensions Weight: 95 x 75 mm, 551 g Compatibility: Hasselblad X-System (e.g., X2D 100C II, 907X) Warranty: 2 years Whether you're a professional capturing the emotions of a portrait in the Engadine or an enthusiast discovering the magic of medium format photography – the XCD 2.5/90V and the V-series will elevate your images to a new level. Get your Hasselblad XCD 90V at Optik Foto Rutz and let your creativity blossom in the Alps! Our services at Optik Foto Rutz: In addition to the Hasselblad XCD 2.5/90V and the entire V-series, we offer expert advice on cameras, drones, thermal imaging devices, and accessories to optimize your photography and observation experiences in the Engadine and worldwide. Discover our range of memory cards, camera bags, and filters (e.g., NiSi ND for 72mm) at our store in St. Moritz or order conveniently online!